ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
4.8/5 | +2400 reviews

ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

£116.50 £34.95 SAVE 70%

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Trusted by 11.000+ Women

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SALE UPDATE:

Due to high demand during our Summer Sale, only few items remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Elena™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

We offer free delivery across the UK on all orders.

Every parcel is sent with a tracking number, so you can follow your order every step of the way.

You'll receive your tracking number by email within 1 to 3 working days of placing your order.

If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.

Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.

Take a look at our returns policy for more details.

We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.

Please don't hesitate to get in touch, we'd love to hear from you.

Email us at info@emmaroselondon.com

Over 11.000 happy customers

★★★★★

"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."

Sarah D.
1 day ago
★★★★★

"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"

Laura S.
7 hours ago
★★★★★

"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."

Emily B.
5 hours ago
★★★★★

"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all, the blouse was even more beautiful than in the photos."

Hannah B.
1 day ago
★★★★★

"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."

Sophie M.
2 days ago
★★★★

"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."

Fay C.
3 days ago

Dress well, feel well

+11,000 CUSTOMERS ACROSS THE UK

SOME DREAMS BEGIN WITH A WILD IDEA. ✨

When we started Emma & Rose London, we had just one dream. To create a place where every woman felt truly seen and completely herself.

Thanks to you, that dream has grown beyond anything we ever imagined. 🤍

Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn't happen here.

Our Summer Sale is now on, with up to 70% off across the summer collection. Our favourite styles do sell out quickly, so treat yourself while your size is still there.

With love,
Emma & Rose 🤍

FAQS

Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.

You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.

If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.

Your order is processed within 3 working days from the moment it's placed.

Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.

If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com

FREE DELIVERY

Great style should feel effortless, including the delivery. Every order from Emma & Rose London arrives free of charge, no exceptions.

CUSTOMER CARE

Got a question? Our team is here to listen, help, and guide you with anything you need.

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