{"product_id":"flora-contour-floral-midi-jm","title":"Flora | Contour Floral Midi","description":"\u003ch5\u003eConfidence Made Easy\u003c\/h5\u003e  \n\u003cp\u003eFlora is designed for the woman who wants to stand out without trying. A sculpted off-shoulder neckline, a contour-fitted bodice, and a midi length that flatters — all wrapped in a delicate floral print that adds warmth and femininity without overwhelming the silhouette. The fabric is lightweight and breathable, moving naturally with the body throughout a full day or evening without ever feeling restrictive. This is the dress that makes getting dressed feel like the easiest decision you'll make all day.\u003c\/p\u003e  \n\u003ch5\u003eWhy You'll Love It\u003c\/h5\u003e  \n\u003cp\u003e\u003cstrong\u003eOff-shoulder neckline\u003c\/strong\u003e — Frames the shoulders and collarbone beautifully — a flattering neckline that photographs well from every angle and requires no jewellery to complete.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eSculpted contour fit\u003c\/strong\u003e — Softly structured through the bodice to enhance the natural silhouette without fitting too closely — it flatters without restricting.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eElegant floral print\u003c\/strong\u003e — Refined and modern, the floral adds personality without overpowering — the kind of print that reads as a considered choice rather than a default pattern.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eLightweight breathable fabric\u003c\/strong\u003e — Feels soft and easy throughout a full day, moving with the body rather than fighting it.\u003c\/p\u003e  \n\u003ch5\u003eWho Is This For\u003c\/h5\u003e  \n\u003cp\u003eThe woman who wants elegance to feel effortless rather than effortful. She's drawn to sculpted, feminine silhouettes worn with quiet confidence — a dress that works equally well for a dinner out and an elevated everyday moment.\u003c\/p\u003e  \n\u003ch5\u003eSpecifications\u003c\/h5\u003e  \n\u003cp\u003eFabric → Lightweight breathable fabric   Neckline → Off-shoulder   Sleeve → Cap sleeve   Length → Midi   Fit → Sculpted contour   Occasion → Dinner, everyday elegance, special occasions\u003c\/p\u003e","brand":"Emma \u0026 Rose London","offers":[{"title":"Green \/ XS","offer_id":55184090726743,"sku":"BL-US-FLORA-GRN-XS","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ S","offer_id":55184090759511,"sku":"BL-US-FLORA-GRN-S","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":55184090792279,"sku":"BL-US-FLORA-GRN-M","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":55184090825047,"sku":"BL-US-FLORA-GRN-L","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":55184090857815,"sku":"BL-US-FLORA-GRN-XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":55184090890583,"sku":"BL-US-FLORA-GRN-2XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 3XL","offer_id":55184090923351,"sku":"BL-US-FLORA-GRN-3XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 4XL","offer_id":55184090956119,"sku":"BL-US-FLORA-GRN-4XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS","offer_id":55184090988887,"sku":"BL-US-FLORA-BLK-XS","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":55184091021655,"sku":"BL-US-FLORA-BLK-S","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":55184091054423,"sku":"BL-US-FLORA-BLK-M","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":55184091087191,"sku":"BL-US-FLORA-BLK-L","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":55184091119959,"sku":"BL-US-FLORA-BLK-XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":55184091152727,"sku":"BL-US-FLORA-BLK-2XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":55184091185495,"sku":"BL-US-FLORA-BLK-3XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":55184091218263,"sku":"BL-US-FLORA-BLK-4XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XS","offer_id":55184091251031,"sku":"BL-US-FLORA-BLU-XS","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ S","offer_id":55184091283799,"sku":"BL-US-FLORA-BLU-S","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":55184091316567,"sku":"BL-US-FLORA-BLU-M","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":55184091349335,"sku":"BL-US-FLORA-BLU-L","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":55184091382103,"sku":"BL-US-FLORA-BLU-XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL","offer_id":55184091414871,"sku":"BL-US-FLORA-BLU-2XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL","offer_id":55184091447639,"sku":"BL-US-FLORA-BLU-3XL","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 4XL","offer_id":55184091480407,"sku":"BL-US-FLORA-BLU-4XL","price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2627\/9255\/files\/daa4ca88-3c51-4665-8b4f-a923fc9ecc83_99f9bc54-1d90-47fa-a1b6-2df1fcabaa9c.png?v=1790592644","url":"https:\/\/emmaroselondon.com\/products\/flora-contour-floral-midi-jm","provider":"Emma \u0026 Rose London","version":"1.0","type":"link"}