Fiorenza | Midi dress with floral embroidery
Free Shipping with Royal Mail
30-day Money-Back Guarantee
Trusted by 11.000+ Women
Couldn't load pickup availability
A lightness that cannot be seen — only felt.
There is a dress that accompanies your days without haste. Fiorenza is that dress: fluid, feminine, with an embroidery that brings calm and style to every detail. Designed for you to feel comfortable, confident, and effortlessly elegant — from a stroll to a special moment.
Because it’s not just about how you dress, it’s about what you carry with you.
Why you will love it:
• Lightness that adapts to you — soft and lightweight fabric, freshness in every movement
• Embroidery with a natural soul — delicate white flowers on a sage green background, timeless and refined
• Effortless comfort — fluid midi cut that accompanies you throughout the day with freedom
• Details that make a difference — wooden front buttons + ruffled sleeves that elevate the look with tailored elegance
• Versatility with style — perfect for walks, travels, aperitifs, moments when you want to feel good without sacrificing elegance
From an afternoon in the countryside to a lunch by the sea, from an aperitif in the shade of a pergola to an intimate dinner with loved ones — Fiorenza brings you the calm of someone who knows that true elegance doesn’t need to rush.
— Vittoria
More than 50,000 Italian women have chosen us, with an average rating of 4.8 out of 5 stars. Your satisfaction and trust mean everything to us.
Size Chart
Measurements refer to the garment. If you are between two sizes, we recommend the smaller one.
| IT Size | Bust (cm) | Length (cm) |
|---|---|---|
| S (40) | 100 | 118 |
| M (42) | 104 | 119 |
| L (44/46) | 110 | 120 |
| XL (48) | 116 | 121 |
| 2XL (50) | 122 | 122 |
| 3XL (52) | 128 | 123 |
Free Delivery
Free Delivery
We offer free delivery across the UK on all orders.
Every parcel is sent with a tracking number, so you can follow your order every step of the way.
You'll receive your tracking number by email within 1 to 3 working days of placing your order.
30-Day Money-Back Guarantee
30-Day Money-Back Guarantee
If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.
Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.
Take a look at our returns policy for more details.
Customer Care
Customer Care
We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.
Please don't hesitate to get in touch, we'd love to hear from you.
Email us at info@emmaroselondon.com
Over 11.000 happy customers
"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."
"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"
"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."
"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."
"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all."
"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."
Bundle and save up to 30% extra
DRESS WELL, FEEL WELL
+11,000 CUSTOMERS
ACROSS THE UK
SOME DREAMS BEGIN WITH A WILD IDEA. ✨
When we started Emma & Rose London, we had just one dream: to create a place where every woman felt truly seen and completely herself.
Thanks to you, that dream has grown beyond anything we ever imagined. 🤍
Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn’t happen here.
Our Anniversary Sale is now on, with up to 70% off across our whole collection. Our favourite styles tend to sell out quickly, so treat yourself while your size is still available.
With love,
Emma & Rose 🤍
FAQs
Do you offer free delivery?
Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.
How can I make sure it will fit me?
You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.
If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.
How long does delivery take?
Your order is processed within 3 working days from the moment it's placed.
How can I track my order?
Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.
I have a problem with my order. How can I get in touch?
If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com
Free delivery
Great style should feel effortless, including the delivery. Every order arrives free of charge, no exceptions.
Customer care
Got a question? Our team is here to listen, help, and guide you with anything you need.
Secure payment
We work with trusted payment partners to keep every transaction safe and secure.