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4.8 | 2400+ reviews

Gemma | Anti-theft Backpack with Hidden Pocket

£99.95 £39.95 SAVE 60%

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Trusted by 11.000+ Women

Low stock - Few pieces left
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SALE UPDATE:

Due to high demand during our Anniversary Sale, only few items remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

The pocket that no one sees.

At the back of Noelia, at the top, there is a horizontal zip concealed within the fabric. When you wear it, it rests against your back: to open it, someone would need to pass between you and the backpack. Inside, you can store your wallet, phone, and documents.

It makes the difference between looking around in the underground and not having to think about it. In the city, while travelling, amidst the crowd of a market.

Noelia anti-theft backpack with hidden pocket on the back

Designed for you

  • Hidden pocket on the back — Horizontal zip concealed at the top on the back. Against your back while you wear it, unreachable from the outside.
  • Side pockets — For a water bottle or a foldable umbrella.
  • Front zip pocket — For the things you need often: keys, tickets, lip balm.
  • Adjustable straps — With metal buckles, you can tighten them so that the backpack stays close to your back.
  • Padded front — Protects the contents and gives shape to the backpack.
  • Seven colours — Black, pink, white, grey, brown, red, and khaki.

Details

  • Anti-theft pocket: horizontal zip concealed at the top of the back
  • Material: nylon
  • Closure: zip, gold metal details
  • Straps: adjustable with metal buckles
  • Pockets: open side pockets and front pockets with zip
  • Usage: city, travel, public transport, and crowded places

Free delivery

We offer free delivery across the UK on all orders.

Every parcel is sent with a tracking number, so you can follow your order every step of the way.

You'll receive your tracking number by email within 1 to 3 working days of placing your order.

30-Day Money-Back Guarantee

If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.

Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.

Take a look at our returns policy for more details.

Customer Care

We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.

Please don't hesitate to get in touch, we'd love to hear from you.

Email us at info@emmaroselondon.com

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Over 11.000 happy customers

"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."

Laura S.
Laura S.
4 hours ago

"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"

Sophie M.
Sophie M.
3 days ago

"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."

Hannah T.
Hannah T.
8 hours ago

"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."

Fay T.
Fay T.
3 weeks ago

"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all."

Kira A.
Kira A.
1 week ago

"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."

Nina R.
Nina R.
2 hours ago

DRESS WELL, FEEL WELL

DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL

+11,000 CUSTOMERS
ACROSS THE UK

SOME DREAMS BEGIN WITH A WILD IDEA. ✨

When we started Emma & Rose London, we had just one dream: to create a place where every woman felt truly seen and completely herself.

Thanks to you, that dream has grown beyond anything we ever imagined. 🤍

Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn’t happen here.

Our Anniversary Sale is now on, with up to 60% off across our whole collection. Our favourite styles tend to sell out quickly, so treat yourself while your size is still available.

With love,
Emma & Rose 🤍

FAQs

Do you offer free delivery?

Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.

How can I make sure it will fit me?

You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.

If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.

How long does delivery take?

Your order is processed within 3 working days from the moment it's placed.

How can I track my order?

Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.

I have a problem with my order. How can I get in touch?

If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com

Free delivery

Free delivery

Great style should feel effortless, including the delivery. Every order arrives free of charge, no exceptions.

Customer care

Customer care

Got a question? Our team is here to listen, help, and guide you with anything you need.

Secure payment

Secure payment

We work with trusted payment partners to keep every transaction safe and secure.