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4.8 | 2400+ reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£149.95 £44.95 SAVE 70%

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Trusted by 11.000+ Women

ColourWhite
SizeS
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SALE UPDATE:

Due to high demand during our End of Summer Sale, only few items remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from feeling too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air as you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colourways: White and Light Blue — white is the sharper, more classic choice — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

Free Delivery

We offer free delivery across the UK on all orders.

Every parcel is sent with a tracking number, so you can follow your order every step of the way.

You'll receive your tracking number by email within 1 to 3 working days of placing your order.

30-Day Money-Back Guarantee

If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.

Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.

Take a look at our returns policy for more details.

Customer Care

We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.

Please don't hesitate to get in touch, we'd love to hear from you.

Email us at info@emmaroselondon.com

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Over 11.000 happy customers

"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."

Laura S.
Laura S.
4 hours ago

"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"

Sophie M.
Sophie M.
3 days ago

"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."

Hannah T.
Hannah T.
8 hours ago

"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."

Fay T.
Fay T.
3 weeks ago

"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all."

Kira A.
Kira A.
1 week ago

"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."

Nina R.
Nina R.
2 hours ago

DRESS WELL, FEEL WELL

DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL

+11,000 CUSTOMERS
ACROSS THE UK

SOME DREAMS BEGIN WITH A WILD IDEA. ✨

When we started Emma & Rose London, we had just one dream: to create a place where every woman felt truly seen and completely herself.

Thanks to you, that dream has grown beyond anything we ever imagined. 🤍

Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn’t happen here.

Our End of Summer Sale is now on, with up to 70% off across our summer collection. Our favourite styles tend to sell out quickly, so treat yourself while your size is still available.

With love,
Emma & Rose 🤍

FAQs

Do you offer free delivery?

Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.

How can I make sure it will fit me?

You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.

If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.

How long does delivery take?

Your order is processed within 3 working days from the moment it's placed.

How can I track my order?

Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.

I have a problem with my order. How can I get in touch?

If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com

Free delivery

Free delivery

Great style should feel effortless, including the delivery. Every order arrives free of charge, no exceptions.

Customer care

Customer care

Got a question? Our team is here to listen, help, and guide you with anything you need.

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Secure payment

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