Skip to product information
4.8 | 2400+ reviews

Nellyana | Wrap-Style V-Neck Flutter-Sleeve Cascading Ruffle Maxi Dress

£164.95 £49.95 SAVE 70%

Free Shipping Icon Free Shipping with Royal Mail

Return Guarantee Icon 30-day Money-Back Guarantee

Trusted by 11.000+ Women

ColourGreen
SizeS
Low stock - Few pieces left
Apple Pay Google Pay PayPal American Express Maestro Mastercard Visa

SALE UPDATE:

Due to high demand during our End of Summer Sale, only few items remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

The dress you wear when the occasion calls for something genuine. A deep wrap-style V-neckline. Flutter sleeves that sit at the shoulder as if they were always meant to be there. A ruched waistband that cinches without structure. And then a cascading ruffle that flows from the hip to the floor along one side of the skirt — layered, fluid, and completely unhurried. The dress that is perfect for a wedding, a milestone dinner, or any evening where you want to walk in and feel like the best version of yourself.

"The Nellyana is the dress I would recommend without hesitation for anyone who needs something formal that doesn't feel stiff. The wrap neckline gives it a natural elegance, the flutter sleeves add just the right amount of softness at the top, and that cascading ruffle down the side creates a movement and drama that makes the dress come alive when you walk. Six colours and every single one is exactly right for a different kind of evening. The champagne is the most romantic. The burgundy is the most powerful. The sage green is the one that makes everyone in the room ask who you're wearing." — Sarah Mitchell, Founder of Valora New York

Wrap-Style Deep V-Neckline — a crossed bodice that creates a natural V and drapes softly across the chest, giving the dress a fitted, figure-flattering shape at the top without any boning or structure.

Flutter Cap Sleeves — soft, double-layered sleeves that sit at the shoulder and flutter slightly with movement, adding a delicate, feminine detail that balances the drama of the cascading ruffle below.

Ruched High Waistband — a gathered band that sits at the natural waist and defines the silhouette cleanly between the fitted bodice and the flowing skirt. The construction creates shape without cinching.

Cascading Side Ruffle — multiple layers of ruffled fabric that fall from the hip to the floor in a sweeping diagonal cascade, creating volume, movement, and a floor-length drama that makes the dress impossible to overlook.

Floor-Length A-Line Skirt — full and fluid from the waist to the floor, with the ruffle adding additional volume on one side that creates a soft asymmetric silhouette when the dress is in motion.

Six Colourways: Champagne, Burgundy, White, Sky Blue, Black, and Sage Green — champagne is romantic and warm, burgundy is commanding, white is the most striking, sky blue is the most fresh, black is the most enduring, and sage green is the most unexpected and the most memorable.

Flutter at the shoulder. Cascade at the hip. The dress that moves the way elegance should.

Free Delivery

We offer free delivery across the UK on all orders.

Every parcel is sent with a tracking number, so you can follow your order every step of the way.

You'll receive your tracking number by email within 1 to 3 working days of placing your order.

30-Day Money-Back Guarantee

If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.

Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.

Take a look at our returns policy for more details.

Customer Care

We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.

Please don't hesitate to get in touch, we'd love to hear from you.

Email us at info@emmaroselondon.com

View full details

Over 11.000 happy customers

"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."

Laura S.
Laura S.
4 hours ago

"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"

Sophie M.
Sophie M.
3 days ago

"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."

Hannah T.
Hannah T.
8 hours ago

"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."

Fay T.
Fay T.
3 weeks ago

"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all."

Kira A.
Kira A.
1 week ago

"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."

Nina R.
Nina R.
2 hours ago

DRESS WELL, FEEL WELL

DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL

+11,000 CUSTOMERS
ACROSS THE UK

SOME DREAMS BEGIN WITH A WILD IDEA. ✨

When we started Emma & Rose London, we had just one dream: to create a place where every woman felt truly seen and completely herself.

Thanks to you, that dream has grown beyond anything we ever imagined. 🤍

Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn’t happen here.

Our End of Summer Sale is now on, with up to 70% off across our summer collection. Our favourite styles tend to sell out quickly, so treat yourself while your size is still available.

With love,
Emma & Rose 🤍

FAQs

Do you offer free delivery?

Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.

How can I make sure it will fit me?

You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.

If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.

How long does delivery take?

Your order is processed within 3 working days from the moment it's placed.

How can I track my order?

Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.

I have a problem with my order. How can I get in touch?

If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com

Free delivery

Free delivery

Great style should feel effortless, including the delivery. Every order arrives free of charge, no exceptions.

Customer care

Customer care

Got a question? Our team is here to listen, help, and guide you with anything you need.

Secure payment

Secure payment

We work with trusted payment partners to keep every transaction safe and secure.