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4.8 | 2400+ reviews

Vicky | Ruffle-Front V-Neck Sleeveless Maxi Dress

£149.95 £44.95 SAVE 70%

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Trusted by 11.000+ Women

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SALE UPDATE:

Due to high demand during our End of Summer Sale, only few items remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

The dress you throw on when you want to look like you put thought into it and feel like you put on nothing at all. The Vicky is a sleeveless linen maxi with a deep V-neckline and a single cascading ruffle that runs from the collar all the way to the hem — centre front, tonal, and completely unhurried. No belt. No structure. No decisions. Just a ruffle that does all the styling for you and a skirt that sweeps the floor when you move.

"The Vicky is the summer dress I keep coming back to because the ruffle is exactly right. It's not small and decorative — it runs the full length of the dress and creates a vertical line that elongates the silhouette in a way that a plain V-neck simply doesn't. The linen fabric has a natural crinkle that looks intentional and gets better the more you wear it. In the cream it's the most effortless. In the navy it's the most polished. In the mustard it's the colour that surprised me most — warm, rich, and unexpectedly flattering on a wide range of skin tones." — Sarah Mitchell, Founder of Valora New York

Deep V-Neckline with Ruffle Collar — the ruffle begins at the neckline, frames the V-opening, and continues in a single unbroken cascade to the hem. The detail that elongates the body and replaces every accessory you were about to add.

Full-Length Centre Ruffle — a wide, tonal ruffle that runs from collar to hem along the centre front, creating a vertical focal point that draws the eye downward and gives the relaxed silhouette an intentional structure.

Sleeveless Relaxed Silhouette — clean armholes, no sleeve, and a body that falls loosely from shoulder to ankle without cinching or shaping. The cut that stays cool all day and flatters without requiring anything fitted underneath.

Tiered Hem with Flared Skirt — the skirt releases into a fuller, slightly flared hem at the ankle that adds volume at the bottom and creates a gentle sweep when you walk.

Crinkled Linen Fabric — naturally textured, breathable, and deliberately relaxed. The fabric that looks intentionally artisanal, improves with every wash, and keeps you cool from morning through evening.

Six Colourways: Sand, Sky Blue, Cream, Navy, Mustard, and Charcoal — every colour carries the same tonal ruffle, which shifts in character with each base. Sand and cream are the most effortless. Navy and charcoal are the most versatile year-round. Mustard is the one that earns the most compliments.

One ruffle. Six colours. The dress that always looks like a decision.

Free Delivery

We offer free delivery across the UK on all orders.

Every parcel is sent with a tracking number, so you can follow your order every step of the way.

You'll receive your tracking number by email within 1 to 3 working days of placing your order.

30-Day Money-Back Guarantee

If your order doesn't quite meet your expectations, you're welcome to return it within 30 days of receiving it.

Before sending anything back, please reach out to us at info@emmaroselondon.com with a brief note about the reason for your return, so we can take good care of your request.

Take a look at our returns policy for more details.

Customer Care

We're here to answer all your questions and comments. Whether you need advice on a piece or help with an order, we're happy to help.

Please don't hesitate to get in touch, we'd love to hear from you.

Email us at info@emmaroselondon.com

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Over 11.000 happy customers

"Such an easy site to shop on, and checkout was done in no time. The dress arrived ahead of schedule and matched the photos perfectly. Already looking forward to my next order."

Laura S.
Laura S.
4 hours ago

"I picked it for a friend's birthday dinner and felt wonderful all evening. In person the fabric flows beautifully and you can tell it's made to last. Already eyeing up my next one!"

Sophie M.
Sophie M.
3 days ago

"My order arrived in just 4 days, beautifully packaged and well protected. The dress was even lovelier in person than in the pictures. Emma & Rose London is now my go-to shop."

Hannah T.
Hannah T.
8 hours ago

"I'd normally pay double this at other shops for the same quality. Finding Emma & Rose London felt like stumbling onto a hidden gem. The fabric alone exceeded my expectations, and I'm already browsing for what to order next."

Fay T.
Fay T.
3 weeks ago

"I ordered this as a gift and almost didn't want to give it away after seeing the packaging. Every little detail felt carefully considered, right down to the tissue paper. And when my sister finally opened it, her face said it all."

Kira A.
Kira A.
1 week ago

"My sister had to talk me into it, I'd always been sceptical about buying clothes online. But the size guide made all the difference and it fit perfectly. Turns out she was right, and the service was brilliant too."

Nina R.
Nina R.
2 hours ago

DRESS WELL, FEEL WELL

DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL
DRESS WELL, FEEL WELL

+11,000 CUSTOMERS
ACROSS THE UK

SOME DREAMS BEGIN WITH A WILD IDEA. ✨

When we started Emma & Rose London, we had just one dream: to create a place where every woman felt truly seen and completely herself.

Thanks to you, that dream has grown beyond anything we ever imagined. 🤍

Every piece in our collection is chosen with one woman in mind: the one who knows exactly what it feels like to walk away empty-handed. That doesn’t happen here.

Our End of Summer Sale is now on, with up to 70% off across our summer collection. Our favourite styles tend to sell out quickly, so treat yourself while your size is still available.

With love,
Emma & Rose 🤍

FAQs

Do you offer free delivery?

Today only, get free delivery anywhere in the UK on every order. No hidden charges or unexpected fees at checkout. You'll see the complete order total before making your payment.

How can I make sure it will fit me?

You'll find a detailed size guide on every product page to help you find your perfect fit. We recommend comparing it with a similar piece you already own.

If you're between sizes, sizing up is usually the safer choice for extra comfort. Still not sure? Our team is always happy to help.

How long does delivery take?

Your order is processed within 3 working days from the moment it's placed.

How can I track my order?

Once your order is confirmed, you'll receive an email with your order number. To track it, simply visit our Order Tracking page and enter your order number or email address.

I have a problem with my order. How can I get in touch?

If you have any questions or run into any issues, please get in touch at info@emmaroselondon.com

Free delivery

Free delivery

Great style should feel effortless, including the delivery. Every order arrives free of charge, no exceptions.

Customer care

Customer care

Got a question? Our team is here to listen, help, and guide you with anything you need.

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