Privacy policy
Last updated: September 2026
This Privacy Policy describes how Emma & Rose London, hereinafter "the Site", "we", "us" or "our", collects, uses and protects your personal data when you visit our online store, use our services or make a purchase through the Site.
SECTION 1 - PERSONAL DATA WE COLLECT
When you visit our Site, we may collect certain information about your device, your interaction with the website and the data needed to process your orders.
Device information
We may collect information such as the type and version of your web browser, IP address, time zone, cookie information, the pages or products you view, the search terms you use and the way you interact with the Site.
Order information
When you make a purchase, we collect the data needed to process your order, such as your name, billing address, delivery address, payment information, email address and phone number.
Payments are processed through secure payment providers. Emma & Rose London does not directly store your full bank card details.
Customer service information
We may also collect the information you provide when you contact our customer service team, for example by email or through contact forms.
SECTION 2 - HOW WE USE YOUR PERSONAL DATA
We use your personal data to provide you with our products and services, including to:
- Process your orders and payments.
- Prepare, dispatch and deliver your purchases.
- Handle exchanges, returns, refunds and customer service enquiries.
- Keep you informed about the status of your order.
- Detect, prevent and review potential risks, fraud or misuse of the Site.
- Send you marketing communications, promotions or information about our products, provided there is a legal basis for doing so or you have given your consent where required.
- Improve the user experience, the functioning of the Site and the quality of our services.
SECTION 3 - LEGAL BASIS FOR PROCESSING DATA
We process your personal data in accordance with applicable data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the General Data Protection Regulation of the European Union.
We may process your personal data where this is necessary to perform a contract with you, for example to process and deliver your order.
We may also process your data where this is necessary to comply with legal obligations, protect our legitimate interests, prevent fraud, improve our services or send you marketing communications where appropriate.
Where processing requires your consent, you may withdraw it at any time.
SECTION 4 - SHARING PERSONAL DATA
We share your personal data only where this is necessary to provide our services, process your orders or comply with our legal obligations.
For example, we may share data with:
- The e-commerce platform used to run our online store.
- Secure payment providers, such as card processors, PayPal, Stripe or other payment methods available on the Site.
- Carriers and logistics companies, so that we can deliver your orders.
- Providers of technical, analytics, marketing, customer service or web hosting services.
- Public authorities, regulators or third parties where this is necessary to comply with applicable law, respond to valid legal requests or protect our rights.
We require our providers to handle your data securely and only for the purposes necessary.
SECTION 5 - ADVERTISING AND MARKETING
We may use your personal data to show you personalised advertising or send you marketing communications that may be of interest to you, always in accordance with applicable law.
This may include the use of analytics and advertising tools, such as Google Analytics, Meta Pixel or other similar technologies, to understand how visitors use the Site and to improve our marketing campaigns.
You can manage or withdraw your consent for certain cookies and tracking technologies through the cookie settings available on the Site, where applicable.
SECTION 6 - YOUR RIGHTS
If you live in the United Kingdom or in a country within the European Economic Area, you have rights over your personal data.
These rights may include:
- The right to access the personal data we hold about you.
- The right to have incorrect or incomplete data corrected.
- The right to have your personal data erased where applicable.
- The right to restrict or object to the processing of your data.
- The right to data portability.
- The right to withdraw your consent at any time, where processing is based on that consent.
- The right to lodge a complaint with the competent data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO).
To exercise any of these rights, you can contact us using the details given at the end of this policy.
SECTION 7 - DATA RETENTION
When you place an order through the Site, we will keep your personal data for as long as necessary to manage your purchase, comply with our legal obligations, resolve any issues and maintain our administrative and accounting records.
We may also keep certain information for the periods required by tax, commercial or consumer protection law.
SECTION 8 - COOKIES
A cookie is a small file of information that is downloaded to your computer, phone or device when you visit our Site.
We use different types of cookies, including functional, technical, performance, analytics, advertising and social media or content cookies.
Cookies help us improve your browsing experience, remember your preferences, analyse how the Site is used and show more relevant content or advertising.
You can set your browser to refuse cookies or to delete cookies that have already been stored. Please note that some features of the Site may not work properly if you disable certain cookies.
SECTION 9 - SECURITY
To protect your personal data, we take reasonable security measures and follow good industry practice to prevent your information from being lost, misused, accessed, disclosed, altered or destroyed without authorisation.
When you enter payment information, it is transmitted using secure encryption technologies, such as SSL. Payments are handled by secure external providers and Emma & Rose London does not directly store your full bank card details.
SECTION 10 - INTERNATIONAL DATA TRANSFERS
Some of our service providers may be located outside the United Kingdom or the European Economic Area. In those cases, we seek to ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable law.
SECTION 11 - CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or our services, or for operational, legal or regulatory reasons.
The updated version will be published on this page with the corresponding last updated date.
SECTION 12 - CONTACT
If you have any questions about this Privacy Policy or about how we handle your personal data, or if you wish to exercise your rights, you can contact us by email:
Emma & Rose London
Company name: NRK Business
Address: Wayesteinsingel 169, 2151KV Nieuw Vennep, The Netherlands
Company number: 42104081
Email: info@emmaroselondon.com
Phone number: +31 6 86149030